06 Jun Canada Race Guides
Here’s a bit of insight into the design of the Infiniti Red Bull Racing race guides for the event in Montreal, Canada.
Q: How did you come up with concept for the design? Is there a set theme for the content?
A: We wanted to use lifestyle imagery and create an almost editorial publication for guests. The article criteria was based on a behind the scenes / meet the faces attitude, rather than the factual and scientific approach that has been covered so well in F1™.
Q: What were the more difficult aspects of the job?
A: The most difficult aspect was actually getting the correct stock. A premium newspaper feel that didn’t absorb the vibrancy of brand colours pretty much does not exist. Stock compromises were made but for the better.
Q: What’s it like designing for Infiniti Red Bull Racing and Scuderia Toro Rosso?
A: The Teams are always pushing the boundaries and never want to do something that has done before – which puts us (the designers) in a luxury role. Their one of our favourite clients and we have a long history with them – long may it continue.
Q:Whats your favourite aspect of the Montreal race guide?
A:The overhead visuals of the track surrounded by water is pretty stunning.
click the link below to find out more about the event