Diageo 0% – United Kingdom

Creative

With an ever-increasing demand for alcohol-free beverages, Diageo entrusted us with the exciting challenge of developing a fresh and innovative in-store display for their 0% products.

Drawing inspiration from the world of digital influencers and social media, our team crafted a unique and eye-catching key visual that will capture the attention of shoppers.

Focusing on the concept of “WOW”, we incorporated a light ring as a glorifier into the display, effectively placing the products in the spotlight and making them impossible to ignore.