Diary of a CEO

The in-store activation space we created for the launch felt both intimate and glamorous and provided the eclectic mix of guests, which included actors, singers, radio presenters and social media influencers, the perfect setting to immerse their senses in pure pleasure, with the intoxicating rich and smoky flavour aromas of Blue Label being activated by motion sensors housed within elegant podiums strategically placed around the event, creating a truly unforgettable experience of the brand.

Shoot The Moon art directed the accompanying promotional product and lifestyle shots with Stephen Bartlett which we then retouched before sending out for distribution.