Rebound – UAE

Sports Branding

Padel was the latest sport to be added to the programme at the 2023 Emirates Dubai 7’s; one of the largest sporting events in the Middle East.

Inspired by the fast-paced nature of this rapidly growing game, our branding featured a bold font and the central letter ‘O’ designed to resemble the bouncing ball. A bright and vibrant colour scheme was used to emulate the energetic nature of the sport, which is described as a mix between squash and tennis.

With more and more padel courts opening up across the globe, this exciting sport is set to gain more and more enthusiasts worldwide.

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